I've been hearing a lot of hype about these Wet n Wild Color Icon shadows so I had to do some investigating myself. Do they live up to the hype? I have to say: YES! Wet n Wild has come a LONG way from the company I remember in high school. I remember trying to get ANY color pay-off out of their eye shadows and I remember even their lip glosses being pretty crap. I don't know what they did, but they have completely redeemed themselves for me and turned their business around. If you don't have the extra money to spend on high end makeup, or simply don't want to, I think these palettes are an amazing alternative! I'll even be using some of these colors in place of some of my MAC & Urban Decay colors. Yes, they're THAT good!
The formulation on most of these is spot on-- the matte shades generally aren't powdery and as you can see from the pictures, when placed on top of an eye shadow base, show up extremely well. The metallic colors are definitely my favorite, they have a really creamy texture and go on much like MAC Veluxe Pearl shadows. My least favorite of the formulas would have to be the glitter-- although the glitter itself doesn't seem to create too much fall-out the shadow definitely does. I find this formulation to be the most powdery and "hit and miss" throughout the palettes.
Now, it's not all good. As you'll see by the swatches below, you definitely need to use an eye shadow base to get the full color pay-off with these guys. I used MAC's Painterly Paint Pot and it worked wonders! There were also a few "dud" colors in each of the palettes that you will be able to see from the pictures.
All in all, is it worth the money? Heck yeah! Is it worth more than what they're charging? Probably so! I say, go out and pick one of these bad boys up for the make up lover in your life, they'll be thanking you later!
Now, on to the good stuff...
Spoiled Brat Trio
No Primer
With Primer
Blue Had Me At Hello 8-Pan
No Primer
Primer
Primer
No Primer
Primer
Comfort Zone
Primer
THE WINNER OF THE GIVEAWAY IS LYDIA ROBINSON!!!
FTC: All opinions are my own I am not affiliated with Wet n Wild.